Middlesex Community College

The Office of Communications & Creative Services uses goals that intend to connect with and support the College's strategic plan. The strategic plan is a crucial piece of the College and assists us in fulfilling our mission.

The Office of Communications & Creative Services has oversight of and will partner with departments on the development and creation of:

• External all-college communications, publicity and marketing including words, images and audio
• Admissions and Enrollment branding and marketing
• Accessible external digital communications
• Accessible all-college digital communications to students, faculty and staff
• Website branding, development and maintenance
• All College social media accounts (excluding student clubs and organizations)
• Brand development and management

Build a college-wide culture of equity-mindedness and expansive excellence

• Create New Visual Guidelines and MCC Copy Standards around DEI that support the mission and elevate our diverse community
• Ensure accurate representation of BIPOC, AAPI and LatinX students, faculty and staff in College marketing
• Rewrite website copy so it is easy to understand by students whose first language is not English
• Develop a Blackboard PD Course on Creating Accessible Communications
• Grow student intern and mentorship opportunities

Strengthen pathways to student retention

• Continue the Website Redesign and Accessibility Project
• Use ATD data to identify student user trends and develop more targeted marketing campaigns
• Develop and Implement a campaign and press push around MCC’s expanded Learn & Earn programs
• Develop and Implement a campaign promoting programs that quickly lead to careers
• Develop and Implement a campaign around the Micro Credentials
• Better leverage video and animation to visually illustrate the many pathways at MCC
• Identify professional development opportunities for the staff

Strengthen Identity as a community-based hub for equity, centring student and community voice

• Create a virtual newsroom for the College
• Better integrate data into the college narrative
• Serve on the NECHE 10-year Review Committee
• Increase the number of feature stories pitched to local and regional media
• Produce and add more video to the College’s media mix
• Grow engagement on the College’s social media channels
• Use LinkedIn, regional media and our CC national memberships to position the President as a thought leader in the areas of Equity, Academic Pathways and Learn & Earn

Prioritize fiscal stewardship and sustainability

• Prioritize the allotment of Marketing resources for individual programs using data and projections
• Establish KPIs for paid marketing to maximize ROI on dollars spent
• Improve the quality of existing owned content to improve free search engine results and
  increase engagement at no additional cost to the college